is 100% pure with natural minerals. A connoisseur's choice. It is 100% Natural with no chemical treatment. Himalayan salt often contains trace amounts of iron oxide (rust), which gives it a pink color. It also has small amounts of calcium, iron, potassium, and magnesium, making it slightly lower in sodium than regular table salt. Many people prefer the flavor of Himalayan salt over other types. Pink Himalayan salt is touted by healthy home cooks as the ultimate mineral-rich seasoning, said to be the purest of the sea salt family. Pink Himalayan salt is made from rock crystals of salt that have been mined from areas close to the Himalayas, often in Pakistan. It gets its rosy hue from trace minerals in the salt, like magnesium, potassium, and calcium.